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The Risk of False Positives in Candidate Experience Data.



Are You Really Delivering a Great Candidate Experience?


At a recent recruiter event I attended, 51% of participants rated their Candidate Experience (CX) as 'Very Good'. My immediate reaction was, "Compared to who?"


This self-assessment trap is one that many employers fall into. Believing their candidate experience is great without comparing it to their competitors sets a false benchmark.


An example comes to mind: last year, an employer boasted about their Net Promoter Score (NPS) for hired candidates. When I compared it with Benchmarcx’s industry-wide data, their NPS was lower than that of candidates who were unsuccessful post-interview at Benchmarcx clients. Clearly, there’s a disconnect.


To truly be an employer of choice, you must gauge how you stack up against the competition. Here’s why striving for a competitive candidate experience is crucial:


Understanding the Competitive Landscape


Benchmarking your candidate experience involves understanding how it compares with industry standards. Benchmarcx provides over 100 data points, offering a comprehensive view of candidate experiences across various stages of the recruitment process. This benchmarking is vital to identify gaps and opportunities for improvement.


The Importance of Real-Time Data


Real-time data enables companies to make informed decisions. With Benchmarcx’s dashboard, HR and recruitment professionals can easily see how their candidate experience scores compare to real-time benchmark data. This allows for prompt adjustments and enhancements. This data can be filtered by role/skills, industry, gender and location to name a few.


Specific Areas for Improvement


Benchmarcx’s surveys cover multiple stages of the candidate journey, from application to onboarding. By analysing these specific stages, employers can pinpoint exactly where their process may be faltering.

For instance:


Application Experience: Are candidates finding your application process user-friendly versus other application processes? Is it more favourable for men versus women?


Interview Experience: Are candidates leaving interviews with a clear understanding of the role, organisations and its values compared to other interviews they are attending?


Onboarding: Is your onboarding process welcoming and efficient compared to other employers?


Gender Equity and Fair Hiring Practices


The platform also highlights gender disparities and helps correct biases in the recruitment process. This is crucial for companies aiming to ensure unbiased and equitable recruitment processes, fostering a more inclusive workplace.


The Ultimate Goal: Becoming an Employer of Choice


To attract top talent, companies must strive for a candidate experience that not only meets but exceeds industry standards. By leveraging benchmarking data, employers can refine their processes, ensuring they are not just good, but the best in their field.


Here is the kicker to back this all up. In a recent poll 50% of people said "the way they made me feel", was the final deciding factor to join their current employer. Salary was only 19% (yet so many employers benchmark this).


Conclusion


A great candidate experience is a key differentiator. Employers need to be aware of their standing compared to other choices available to candidates. Using tools like Benchmarcx to benchmark and improve candidate experiences can make a significant difference in attracting and retaining top talent.


With Benchmarcx, employers have access to the insights necessary to enhance every touchpoint of the candidate journey. It’s no wonder many are turning to such data-driven solutions to stay ahead in the talent race.



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