In today's competitive hiring landscape, understanding the candidate's perspective during the recruitment process is crucial. But is measuring CX in isolation enough? Here’s why benchmarking—comparing your CX to that of other organisations—is a game-changer and why so many employers are turning to it:
1. Contextual Understanding: An isolated 8/10 CX score may seem commendable, but what if the industry average is 9/10? Benchmarking gives your scores perspective.
2. Continuous Improvement: Benchmarking provides insights that drive ambition. Why settle for small improvements when you can aim for industry-leading standards?
3. Adopting Best Practices: Understand what industry leaders do right. These insights can inform your strategies and potentially improve your CX.
4. Strengthen Your Brand: A reputation for positive candidate experience attracts top talent. Strive to be at the pinnacle, not just above average.
5.Mitigate Risks: Stay aware of evolving industry standards. Falling behind can be costly, and benchmarking keeps you in the loop.
6. Objective Feedback: While candidate feedback is invaluable, it's also subjective. Benchmarking gives a more objective view of your performance.
7. Data-Driven Strategy: Data is power. Comparing with industry standards provides a solid foundation for your recruitment strategies.
8. A Holistic View: Benchmarking CX alongside metrics like time-to-hire and retention rates paints a complete picture of your recruitment efficacy.
9. Financial Impact: A strong CX can translate to tangible financial gains. Benchmark to make a compelling case for investments in CX.
10. Stakeholder Communication: Benchmarking aids in communicating the significance of CX to stakeholders, grounding your strategies in competitive insights.
In essence, while gauging candidate experience is vital, understanding where you stand in the broader landscape via benchmarking is the key to unlocking a more effective recruitment strategy.
Benchmarcx is the number one real-time and automated candidate experience benchmarking platform. It requires no complex integrations and you can be benchmarking in a matter of minutes.
Contact us for more information or check out our 1-minute explainer video